What do I need to know when hiring a business coach?

Clients often ask me these questions:

1.) Why should I hire a business coach?
2.) What can business coaches do for my business?
3.) How long is the involvement of coaching?

First and especially important for hiring a business coach who has a good reputation. The coach must be certified and accredited by professional organizations. They must have a trace record that is proven to help other business owners with a real and measurable return on investment (ROI).

As a business owner, you must interview several business trainers until you find the “right”. Someone you can like. Coaches who listen and need time to understand your business model.

Find the business coach you feel is a real partner. He must ask intuitive questions and is very detailed to understand your business model. As a client, you need to provide as much detailed information as possible about your business.

The better the trainer understands the challenges, goals, and the results that I want to achieve, the better it can build a decent plan to help change your business.

You need to understand that the coach depends on you to do your part to implement the plan he planned. You will be responsible and the coach will embrace you to his plan. If you are not ready to do your part 110%, the coaching will not function.

When hiring a business coach, you want it to be a good listener. The coach must know every aspect of your business. Only that way, they can develop a decent plan to change your business.

The coach must be willing to investigate things that work, but also things that don’t work. They will tell you what is not functioning, and what needs to be changed without sugar coatings. You in turn must be willing to accept critical feedback, often negative in a constructive way.

So, how do you know if the business coach you rent is good? Ask yourself these questions:

1.) Do they ask questions that help them understand your specific business?
2.) Do they show trends or do they only react to current business problems?
3. Can they help you fix not only today’s problems, but can they recommend a long-term solution?
4.) Do they have the courage to tell you something you don’t want to hear?

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